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“不予注册的绝对理由”是指商标的注册会破坏公共秩序、损害公共利益，因此绝对不可以注册。这种绝对性体现在以下几个方面：
（1）商标局在受理注册申请后会主动审查是否存在此类不予注册的情形；
（2）在商标被初步审定并公布后，任何人发现存在此情形，都可以向商标局提出异议；
（3）在商标被注册后，任何人发现存在此类情形，都可以向商标评审委员会请求宣告该注册商标无效，商标局也可自行宣告该注册商标无效，均不受5年争议期的限制。
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